How to have a SUCESSFUL Website -Are You looking for a web developer
Getting Started The Basics
1 Getting a Domain Name
2 Web Hosting
3 Should you build it yourself or hire a professional
Planning Your Website
Marketing Strategy Define your web marketing strategy Your site must target your market
Budget Planning What is your budget to build host and maintain the site
NeedsFunctionality What do you want your site to do
Design Get a professional look that targets your market and make it easy to read and navigate
Content Create relevant vital content that is keyword laden
Set a SMART goal
Specific is the goal stated clearly
Measurable set up a monitoring system to measure progress
Achievable is the goal realistic
Relevant Does the goal fit in with your wider goals
Timebound Does the goal have a deadline
Who does your website's goal target?
Profile your market as accurately as possible this is important in deciding the tone content and style of the website
Ensure the goal of your website complements your markets objectives you may need to reassess your goal
It's NOT about YOU Build your website for your market, not yourself
Your target market is a CRITICAL consideration in designing your website
Competitive Positioning
How you are different from your competition and the factors that will make you a success Your USP Your Unique Selling Position
Have you performed a competitive analysis
How is your company or your web presence different from your competition
What does it cost for a professional to build my site
It's sort of like buying a car are you looking for a Ford Focus Or a BMW 750i Or something in between
How much of your advertising can you a lot for your web development and maintenance
What costs should I expect?
Registering a Domain Names
Web Hosting
Web developer Will you hire a designer to create your site If so they will need to know what your budget is so they can work within that
Software If you plan on creating your own site budget for software lessons and lots of time
Other Costs to consider
Copywriting Will, you create the content text verbiage for the site or hire a professional copywriter Most web developers expect the client to provide the content
Photography Will, you need to hire a photographer for product or staff photos
Advice You will need to consult your CPA regarding sales tax if you plan on having an eCommerce site You may also need to consult an attorney regarding a privacy statement trademarks etc
Support from your Web DesignerDeveloper
How to have a SUCCESSFUL Website
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