𝐋𝐞𝐬𝐬 𝐢𝐬 𝐌𝐨𝐫𝐞: 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐃𝐞𝐜𝐥𝐮𝐭𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
Digital Declutter Checklist
𝗘𝘃𝗲𝗿𝘆 𝘆𝗲𝗮𝗿, 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗺𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁, 𝘄𝗵𝗶𝗰𝗵 𝘀𝘁𝗿𝗲𝘀𝘀𝗲𝘀 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗹𝗲𝘀𝘀 𝗶𝘀 𝗺𝗼𝗿𝗲. 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝗱𝗵𝗲𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗶𝘀 𝘁𝗿𝗲𝗻𝗱 𝘀𝘁𝗿𝗶𝗽 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝘁𝗵𝗲𝘆 𝗿𝗲𝗺𝗼𝘃𝗲 𝗮𝗹𝗹 𝘁𝗶𝗺𝗲-𝗰𝗼𝗻𝘀𝘂𝗺𝗶𝗻𝗴 𝗻𝗼𝗻-𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗮𝘀𝗸𝘀 𝗮𝗻𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀.
Let's begin with your website. My business knows that most practices strive to pack their sites with as much information as possible, believing that patients would find it helpful. While I can understand the tendency to promote details on your website, our experience has shown that online users don't want to read lengthy paragraphs of content. Consider these questions and how they relate to your website:
When visitors come to your website, are they overwhelmed by excessive text on your homepage? Put the most important information catches in shorter paragraphs, along with graphics and others provides to you. Your site s patient visitors are looking for specific information, so help them find it.
• Don't let your site become so cluttered that your readers can't access the product page quickly. If your website includes benefit booklets, remember that readers who do not know anything about dentistry don't need to know technical dental terms. Avoid using technical jargon and focus on describing how your dental services will benefit your readers.
• Does the content address the concerns of your target audience? Customers can easily identify various issues and solutions that your business has to offer. Be sure to address these topics in your content so the audience knows you are seeking to solve their problems.
How to declutter your social media platforms
Many businesses ask me to give them advice on whether they should be on the majority of the primary social networking platforms Facebook, Twitter, LinkedIn, and Instagram. I always offer two suggestions.
• Your practice must focus on the social media platform(s) that appeal to the optimum demographic for your audience. For a health practice, you likely have an audience of young people, so a specialization in Instagram could be a great choice. It also specializes in photos, so it's an excellent medium to show before and after pictures of your clientele.
On the other hand, if your goal is a more affluent, older crowd, then Facebook is more suitable. Facebook and LinkedIn are recommended for getting to professionals such as doctors, lawyers, and business people.
• Not every social media platform is appropriate for every type of content. Each platform is different, so it's impossible to update the same material across all platforms. When you are posting the same content across platforms, you're not addressing the specific needs of each type of audience. You are generalizing your service rather than providing valuable info to your target audience.
Again, less is truly more here. Practically speaking, most practices couldn't consistently provide the right amount of content to keep up with each platform in a meaningful way. Choose one or two platforms, and use them as a way to focus all of your efforts so they can achieve excellent results.
Social Media Content
Your posts will have more influence if you're constantly crafting a message or an inspiring strategy rather than mindlessly posting three times a day and reading and commenting. Do less but post more, meaning focusing on quality over quantity.
If your team provides candid photos of you in action and your fans can see your authenticity and personal identity, they will gain a greater respect for you. Share genuine pictures, before and after shots, and news updates about your team and practice. Your fans will be more interested in people who share the news of reality.
If your practice is looking to expand its client base, paid advertising can help. However, while this is another case where your scope may be difficult to afford, less is more is a good guiding principle.
If you're operating numerous promotions, you're likely commoditizing your goods or services. When this happens, you are competing on price rather than the quality of your services. You might get a high volume of enrollments, but we have found that the calls you receive may not necessarily be seeming for satisfying your practice. People may continue asking but will never schedule an appointment for the matter.
Make sure, too, that your declutter your technology advertisement not only lists the specific service but also directs to a landing page on your website where just the service is discussed, its benefits, and how they are solved. Be sure to produce a Facebook ad too, using an image and a video that only talks about the service, how it benefits your audience, and how it solves their problem.
Study shows that the secret to less is more is delivering information regarding a subject that your audience will appreciate. When this happens, they will more readily choose you over the hundreds of other communications they've seen all day.