Are you a small business owner or entrepreneur looking to connect with like-minded individuals and grow your business? If so, you might want to check out Alignable, a social network designed specifically for small business owners.

What is Alignable?

Alignable is a platform that allows business owners to connect with each other, exchange ideas, and promote their businesses to a wider audience. Unlike other social networks that are geared towards consumers, Alignable is focused exclusively on business-to-business (B2B) connections. This means that the platform is designed to help small business owners build relationships with other local businesses and grow their businesses through referrals and collaborations.

The platform was founded in 2014 by Eric Groves and Venkat Krishnamurthy. The idea for Alignable came from their experience as co-founders of Constant Contact, an email marketing platform for small businesses. They realized that small business owners were looking for more than just email marketing - they were looking for a way to connect with other business owners in their community and grow their businesses through referrals and collaborations.

Alignable has since grown to over 6 million members in North America, and the platform continues to expand. It's free to join Alignable, and there are no subscription fees or hidden costs. The platform generates revenue through advertising and sponsored content.

How do you use Alignable?

To use Alignable, you need to sign up for an account and create a profile for your business. The profile should include a description of your business, your location, and the services or products you offer. Once you've set up your profile, you can start connecting with other business owners in your area.

Here are some tips for using Alignable effectively:

1. Join local business groups: Alignable has a feature that allows you to join local business groups. This is a great way to connect with other business owners in your area and stay up-to-date on local events and news.

2. Participate in discussions: One of the best ways to establish yourself as an expert in your field is to participate in discussions and answer questions from other members. This will help you build trust with other business owners and potentially lead to referrals.

3. Ask for referrals: Once you've built up your network on Alignable, you can start asking for referrals from other members. Make sure to be specific about the type of referrals you're looking for, and always follow up with a thank-you note.

In addition to these tips, Alignable also offers a range of features and tools to help you grow your business. These include:

1. Recommendations: Alignable allows members to recommend businesses they have worked with or know personally. This can help you build credibility and trust with potential customers.

2. Events: You can use Alignable to create and promote events, such as networking events or workshops. This is a great way to connect with other business owners in your area and showcase your expertise.

3. Marketplace: Alignable has a marketplace feature that allows members to buy and sell products and services. This can be a great way to expand your customer base and generate additional revenue.

Is Alignable worth it?

Whether or not Alignable is worth it for your business depends on your goals and how you plan to use the platform. If you're looking to expand your network, build relationships with other local businesses, and grow your business through referrals and collaborations, then Alignable can be a valuable tool. However, like any social network, the value you get out of Alignable will depend on how active you are on the platform and how well you engage with other members.

One of the main benefits of Alignable is the ability to connect with other business owners in your area. By joining local groups and participating in discussions, you can build relationships and potentially 

generate leads for your business. The platform also allows you to ask for referrals, which can be a powerful way to grow your customer base.

In addition to connecting with other local businesses, Alignable also provides a range of resources to help small business owners. These resources include articles and guides on topics such as marketing, finance, and operations. The platform also offers a business directory that allows you to promote your services to a wider audience.

Another advantage of Alignable is the ability to establish yourself as an expert in your field. By participating in discussions and answering questions from other members, you can demonstrate your knowledge and build credibility. This can help to attract potential customers who are looking for businesses that they can trust.

However, there are also some potential drawbacks to using Alignable. One of the main challenges is that the platform can be time-consuming. To get the most out of Alignable, you need to be active on the platform and engage with other members regularly. This can be a significant investment of time, especially if you're already busy running your business.

Another potential challenge is that not all business owners on Alignable may be a good fit for your business. While the platform is designed to help you connect with other local businesses, not all businesses will be relevant to your target audience. As a result, it's important to be selective about who you connect with and to focus your efforts on businesses that are most likely to be a good fit.

Finally, it's worth noting that while Alignable can be a valuable tool, it's not a magic bullet for growing your business. Like any social network, the value you get out of Alignable will depend on how well you use the platform and how well you engage with other members. To get the most out of Alignable, you need to be strategic in your approach and be willing to invest the time and effort required to build relationships and grow your business.

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Michael Fieger Graphic Designer, Devil Dog Marketplace
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